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October 29, 2023

How to Reduce Colocation Costs: Best Tips and Strategies

Master the art of cutting colocation expenses with our essential guide, packed with actionable tips tailored for startups to large corporations.

How to Reduce Colocation Costs: Best Tips and Strategies

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Managing data and IT infrastructure efficiently often comes down to one crucial factor: reducing colocation costs. It doesn't matter if you're a nimble startup, a thriving business, or an established corporation – finding smart ways to cut down on colocation expenses is a common challenge. Here, we're ready to roll up our sleeves and share practical tips and strategies for doing just that. So, let's dive in and uncover the secrets to slashing your colocation expenses with ease.

Understanding Colocation Costs

Colocation services play a pivotal role in today's data-driven business landscape, providing companies with the infrastructure needed to host their servers and IT equipment in secure and well-equipped data centers. 

To maximize the benefits of colocation while minimizing expenses, it's essential to have a clear understanding of the cost components involved. Here, we'll break down the key aspects of colocation costs:

Cost Components in Colocation Services:

Colocation expenses are not monolithic; they comprise various components that collectively contribute to the total cost. These components typically include:

  • Space: The physical area within the data center where your equipment is housed. This is usually measured in rack units (U) or square feet.
  • Power: The electricity required to run your servers and infrastructure. It's often charged based on the amount of power consumed, typically measured in kilowatts (kW) or ampere (A) ratings.
  • Cooling: Maintaining the right temperature and humidity levels for your equipment is critical. Cooling costs are incurred to ensure that your hardware operates optimally.
  • Connectivity: This involves the network connections that link your equipment to the internet and other networks. Costs may vary based on bandwidth, redundancy, and data transfer rates.
  • Security and Compliance: Many data centers invest in robust security measures and compliance certifications to protect your infrastructure, and these efforts contribute to overall costs.
  • Support and Maintenance: Some colocation providers offer additional services like remote hand support and equipment maintenance, which come at an extra cost.

Importance of Cost Optimization:

In today's competitive business environment, cost optimization is paramount. The ability to reduce colocation expenses can free up valuable resources for other strategic investments. By understanding the nuances of colocation costs and making informed decisions, you can:

  • Enhance Profitability: Lowering colocation costs directly impacts your bottom line, contributing to increased profitability.
  • Competitive Edge: Reduced expenses allow you to offer more competitive pricing or invest in innovation, giving you an edge in the market.
  • Resource Allocation: By optimizing costs, you can allocate resources to projects that drive business growth and provide a better customer experience.
  • Sustainability: Reducing power and cooling costs not only saves money but also aligns with sustainability goals, which are increasingly important for businesses.

Understanding the intricacies of colocation costs is the first step towards effective cost management, ensuring your business remains competitive and agile in the fast-paced digital landscape.

Best Strategies to Reduce Colocation Costs

Colocating your infrastructure can be cost-effective if you implement the right strategies. Here are key tips to cut down on your colocation expenses:

1. Efficient Space Utilization

When it comes to colocation, every inch of rack space counts. To reduce costs, optimize your rack space utilization by adopting strategies like vertical stacking, efficient cable management, and standardized server configurations. Consolidating your equipment within racks not only saves space but also reduces your overall footprint, which can directly impact your expenses.

Careful equipment density planning is key to cost reduction. By ensuring that your racks are neither underutilized nor overcrowded, you can avoid unnecessary expansion costs. A well-balanced density plan not only saves space but also helps maintain optimal airflow, reducing cooling expenses and prolonging the life of your hardware.

2. Energy Efficiency

Investing in energy-efficient servers and equipment may have a higher upfront cost, but it pays off in the long run. Energy-efficient hardware consumes less power, reducing your electricity bills. Look for equipment with ENERGY STAR certifications and high-efficiency power supplies to maximize savings.

Consider adopting green practices within your data center. This could include using energy-efficient cooling systems, virtualization to reduce server sprawl, and monitoring power usage to identify areas for improvement. Implementing renewable energy sources or power-saving technologies like LED lighting can further reduce your overall energy costs.

3. Cooling Optimization

Efficient cooling is essential for colocation cost reduction. Implement best practices such as hot/cold aisle containment, managing airflow, and using efficient cooling techniques like free cooling or hot water cooling. By maintaining an ideal temperature and airflow, you can significantly cut down your cooling expenses.

Hot/cold aisle containment is a proven method to improve cooling efficiency. It prevents hot and cold air from mixing, ensuring that your servers are cooled effectively. This not only reduces energy consumption but also extends the lifespan of your hardware, saving you from premature replacements.

4. Connectivity Cost Reduction

Assess your actual bandwidth needs and avoid overprovisioning. Negotiate with your data center provider and ISP to secure the right amount of bandwidth at the best rates. Scalability is essential, but paying for excessive bandwidth can be a costly mistake.

Selecting a reliable and cost-effective ISP is crucial. Compare options, look for providers with a strong service-level agreement, and consider local providers that might offer competitive rates. The right choice can lead to substantial savings in the long term.

5. Security and Compliance

While security is non-negotiable, excessive or redundant security measures can inflate costs. Conduct a thorough risk assessment to identify and implement only the necessary security measures. Tailor your security strategy to your specific needs to avoid overspending.

Maintaining compliance is essential for many businesses. To avoid overspending, work with compliance experts who can help you navigate the specific requirements without unnecessary costs. This may involve optimizing processes, using cost-effective compliance tools, or leveraging your data center's built-in security features.

Implementing these strategies can help your company significantly reduce colocation costs without compromising the quality and reliability of your IT infrastructure.

Reduce Your Colocation Cost Savings Today

Unlock the full potential of cost savings in your colocation strategy with Infrastructure Guides. Our team of experts is ready to provide you with tailored advice and solutions. Get in touch with us today to transform your colocation setup into a cost-efficient powerhouse. Your journey to cost-effective colocation begins here - reach out to us now!

Ready to let us be your guide? Drop us a line.

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We saved 20% over any other provider we were quoted

We had a very unique set of connectivity needs and the team at Infrastructure Guides placed us in 10 data centers globally while simplifying our processes. We saved over twenty percent from any other provider we were quoted.

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IG helped us finish a migration project we started years ago

We had an infrastructure to public cloud project that we were migrating over a number of years. Infrastructure Guides wrote us a new data center contract which allowed us step down our environment over time. They also got us express routes to limit our exposure to public cloud data fees.

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IG saved us $20,000 per month on our contract

We had been with the same colocation provider for over 10 years and our costs were getting out of control. Infrastructure Guides helped us negotiate back to market rates, saving us over $20,000 per month without having to change a thing with our existing infrastructure.

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